Bronx Lesbian and Gay Health Resource Consortium
Date: 2004
Region: North America
Subject: Sexual/Gender Orientation
Medium: Commercial Advertising
Artist: Bronx Lesbian and Gay Health Resource Consortium
Confronting Bodies: Infinity Broadcasting's Infinity Outdoor division
Dates of Action: 2004
Location: Bronx, New York
Description of Artwork: One advertisement featured two men embracing with a caption that read, "I'm not gay, but I sometimes have sex with other guys." Another was intended to reach lesbians and a third ad showed a lone man with a caption about finding gay men's healthcare.
The Incident: The Bronx Lesbian and Gay Health Resource Consortium sponsored an ad campaign to increase awareness of healthcare and HIV protection for homosexual populations in the Bronx. Infinity Outdoor pulled the advertisements featuring the two men from city bus stops in the Bronx after recieving complaints. The complaints focused on the ad's reference to sex. A spokesman from Infinity Outdoor suggested that the removal of the posters was not widespread but rather a "case-by-case basis."
Results of Incident: Infinity Outdoor replaced the controversial posters with the two other ads in the consortium's campaign.
Source: The New York Times
