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*<big>[[Form:Censorship_incident|'''Add a Case''']]</big>  
<big>[[Form:Censorship_incident|'''Add a Case''']]</big>  
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{{Display censorship incident
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|year=2011
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|region=Africa
|artist=Unilever
|subject=Religion
|confronting_bodies=South Africa's Advertising Standards Authority (ASA)
|medium=Commercial Advertising
|date_of_action=October 14, 2011
|location=South Africa
|description_of_content=Unilever's television advertisement for the "Excite" scent of Axe (known as Lynx in the UK and Australia) deodorant featured attractive female angels crashing down from the sky into an Italian town because they are attracted to an average looking man wearing the deodorant.  They lasciviously watch the man while sniffing the air.  One by one, the angels smash their halos and advance towards him.  At the end of the commercial, a voice-over says, "Excite, the new fragrance from Axe. Even angels will fall."
|description_of_incident=A viewer complained to South Africa's Advertising Standards Authority (ASA) that the suggestion of God's messengers literally falling for a mortal being because of a deodorant was incompatible with his belief as a Christian.
|description_of_result=The ASA agreed with the complaint, and ordered Unilver to withdraw the advertisement and issued the following statement; "The problem is not so much that angels are used in the commercial, but rather that the angels are seen to forfeit, or perhaps forego their heavenly status for mortal desires. This is something that would likely offend Christians in the same manner as it offended the complainant."  The advertisement was not televised in South Africa.
|image=A24041 ELVIS ANGELS FRANCIS AXE 300x222 p4p.jpg
|source=http://www.telegraph.co.uk/news/worldnews/africaandindianocean/southafrica/8850294/Deodorant-commercial-banned-for-offending-Christian.html
}}
image source: http://amg133.blogspot.com/2011/10/will-i-see-angel-again.html
 
youtube link: https://www.youtube.com/watch?v=WRnBHHcdHJQ
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{| id="mp-right" style="width:100%; vertical-align:top; background:#f5faff;"
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What is Censorpedia?
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<p>Censorpedia is a crowdsourced online database of censorship cases within the arts and in culture. It is aimed at those researching censorship, at activists working for freedom of expression and at artists and other cultural producers whose expression has been subject to censorship or attempted censorship.</p>
<p>Censorpedia is a crowdsourced online database of censorship cases within the arts and in culture. It is aimed at those researching censorship, at activists working for freedom of expression, and at artists and other cultural producers whose expression has been subject to censorship or attempted censorship.</p>
<p>Censorpedia documents censorship incidents by providing the who, what, when, where and why. By providing a repository of information about what is vulnerable to censorship and about the strategies and tactics that have defeated previous’ censorship attempts, Censorpedia aids the fight for free expression.</p>
<p>Censorpedia documents censorship incidents by providing the who, what, when, where, and why. By providing a repository of information about what is vulnerable to censorship and about the strategies and tactics that have defeated previous’ censorship attempts, Censorpedia aids the fight for free expression.</p>
<p>Researchers can search for a specific case, year or keyword using the search box, as well as browse by [[:Category:Medium|'''medium''']], by [[:Category:Subject|'''grounds for censorship''']], or explore a [[Special:Randompage|'''random case''']].</p>
<p>Researchers can search for a specific case, year, or keyword using the search box, as well as browse by [[:Category:Medium|'''medium''']], by [[:Category:Subject|'''grounds for censorship''']], or explore a [[Special:Randompage|'''random case''']].</p>
<p>Activists can search for [[:Category:Ongoing_Case|'''ongoing cases''']] or [[Form:Censorship_incident|'''contribute a case''']] that is ongoing or recently resolved.</p>
<p>Activists can search for [[:Category:Ongoing_Case|'''ongoing cases''']] or [[Form:Censorship_incident|'''contribute a case''']] that is ongoing or recently resolved.</p>
<p>Artists and cultural producers are similarly invited to [[Form:Censorship_incident|'''add cases''']] they are directly involved with or are familiar with first hand.</p>
<p>Artists and cultural producers are similarly invited to [[Form:Censorship_incident|'''add cases''']] they are directly involved with or are familiar with firsthand.</p>


<p>Censorpedia builds on the landmark 1994 art project [http://anthology.rhizome.org/the-file-room '''The File Room'''], initiated by Muntadas.</p>
<p>Censorpedia builds on the landmark 1994 art project [http://anthology.rhizome.org/the-file-room '''The File Room'''], initiated by Muntadas.</p>
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<p> [[Censorpedia:Terms_of_Service|Censorpedia Terms of Use]]</p>
<p> [[Censorpedia:Terms_of_Service|Censorpedia Terms of Use]]</p>
 
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{{DISPLAYTITLE:Censorpedia: An Interactive Database of Censorship Incidents}}
{{DISPLAYTITLE:Censorpedia: An Interactive Database of Censorship Incidents}}