Marc jacobs
Date: 2011
Region: Europe
Subject: Sexually Provocative, Sexualized Children
Medium: Print Advertisements
Artist: Marc Jacobs
Confronting Bodies: Advertising Standards Authority
Dates of Action: October, 2011
Location: UK
Description of Ad: Advertisement for Marc Jacobs "Oh Lola!" Perfume featuring actress Dakota Fanning with a bottle of perfume resting on her lap, said to be sexually provocative and that the actress looked under the age of 16, which was likely to cause offense
The Incident: The ASA banned the ad in a first ruling in early october attended by senior executives from the media and retail industry.
Results of Incident: The advertisement was banned in the UK in an attempt to tighten the use of sexual imagery in advertising campaigns
Source: Guardian UK, November 8, 2011