Bronx Lesbian and Gay Health Resource Consortium

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Date: 2004

Region: North America

Subject: Sexual/Gender Orientation

Medium: Commercial Advertising

Bronx.jpeg

Artist: Bronx Lesbian and Gay Health Resource Consortium

Confronting Bodies: Infinity Broadcasting's Infinity Outdoor division

Dates of Action: 2004

Location: Bronx, New York

Description of Artwork: One advertisement featured two men embracing with a caption that read, "I'm not gay, but I sometimes have sex with other guys." Another was intended to reach lesbians and a third ad showed a lone man with a caption about finding gay men's healthcare.

The Incident: The Bronx Lesbian and Gay Health Resource Consortium sponsored an ad campaign to increase awareness of healthcare and HIV protection for homosexual populations in the Bronx. Infinity Outdoor pulled the advertisements featuring the two men from city bus stops in the Bronx after recieving complaints. The complaints focused on the ad's reference to sex. A spokesman from Infinity Outdoor suggested that the removal of the posters was not widespread but rather a "case-by-case basis."

Results of Incident: Infinity Outdoor replaced the controversial posters with the two other ads in the consortium's campaign.

Source: The New York Times

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