Marc jacobs

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Date: 2011

Region: Europe

Subject: Sexually Provocative, Sexualized Children

Medium: Print Advertisements


Artist: Marc Jacobs

Confronting Bodies: Advertising Standards Authority

Dates of Action: October, 2011

Location: UK

Description of Ad: Advertisement for Marc Jacobs "Oh Lola!" Perfume featuring actress Dakota Fanning with a bottle of perfume resting on her lap, said to be sexually provocative and that the actress looked under the age of 16, which was likely to cause offense

The Incident: The ASA banned the ad in a first ruling in early october attended by senior executives from the media and retail industry.

Results of Incident: The advertisement was banned in the UK in an attempt to tighten the use of sexual imagery in advertising campaigns

Source: Guardian UK, November 8, 2011