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Year: 2010

Date of Action: January 2010

Region: North America

Location: N/A

Subject: Sexual/Gender Orientation

Medium: Commercial Advertising

Confronting Bodies: CBS

Description of Artwork: is a gay men's dating website. The advertisement in question featured two men watching the Super Bowl and kissing.

The Incident: The ad was created to be aired during the 2010 Super Bowl, but was turned down by CBS, who released this statement. "After reviewing the ad - which is entirely commercial in nature - our Standards and Practices department decided not to accept this particular spot. As always, we are open to working with the client on alternative submissions." [1]

CBS has had a history of rejecting politically charged and controversial advertisements, as was the given explanation for rejecting's 2004 Super Bowl commercial. However, in this same year, CBS accepted an anti-abortion commercial from Focus on the Family.

Results of Incident: The ad never aired, although the incident aroused a great deal of controversy.


See also and to see the ad itself.